Textile EPR: Refashion Steps Up Against Ultra-Fast Fashion

The fashion industry is under increasing scrutiny. In France, the textile Extended Producer Responsibility (EPR) scheme, managed by Refashion, has decided to go on the offensive against ultra-fast fashion. With mounting environmental concerns and new obligations for producers, this marks a turning point for brands, retailers, and online sellers operating in the sector.

Why is Refashion taking action?

The ultra-fast fashion model—cheap products, renewed collections every few days, and massive volumes—clashes with the principles of the French AGEC law and EPR regulations. These laws require producers to fund the collection, sorting, and recycling of textiles, home linens, and footwear placed on the French market.

Yet, the surge of low-cost imports makes compliance increasingly complex:

• High volumes of non-durable products flood the market.
• Traceability and recyclability of materials are often poor.
• EPR fees (eco-fees) must still be paid, even on items with a very short lifespan.

Faced with this challenge, Refashion has launched communication campaigns targeting consumers and policymakers, highlighting the true cost of ultra-fast fashion.

What does this mean for producers and sellers?

For brands and online retailers, the message is clear: compliance is no longer optional. Authorities and eco-organizations are intensifying checks to ensure every textile item is properly declared and eco-fees are paid. Non-compliance can result in fines, blocked sales, or even reputational risks.

Key obligations include:

• Registering with Refashion or another approved Producer Responsibility Organization (PRO).
• Declaring volumes sold in France, both online and offline.
• Paying eco-fees based on the applicable tariff categories.
• Updating product information in line with eco-modulations (e.g., use of recycled fibers, durability criteria).

Why compliance is also a competitive advantage

In a context where consumers and regulators are demanding more sustainable practices, compliance is not just about avoiding penalties. It’s also about:

• Differentiation: positioning your brand as responsible and transparent.
• Data reliability: ensuring your declarations and eco-fees are accurate, traceable, and auditable.
• Anticipation: being ready for upcoming obligations, such as environmental labeling or repair/reuse incentives.

AlgoREP: simplifying Textile EPR reporting

Managing textile EPR data across hundreds or thousands of SKUs can quickly become overwhelming. That’s where AlgoREP helps. Our platform allows you to:

• Instantly calculate eco-fees for each textile product.
• Integrate eco-modulations (recycled content, reparability, etc.).
• Automate reporting to Refashion and other PROs.
• Ensure full traceability and compliance across your catalog.

By automating the process, you reduce the risk of errors, save time, and turn EPR obligations into a lever for sustainability and business trust.

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